Thursday 12 November 2009

Summer: A2 music video by Ben, Richard, Melissa and Jessie rough cut

Rough cut analysis

We learned from some of our feedback that some of our shots were not steady enough and that the lighting in some of them may not be effective. From this we are hoping to develop our product in final cut pro which will enable us to edit colour settings to a higher standard. We are also planning on re-filming a few shots to make the storyline and narrative we have set out to produce more clear.

Animatic analysis

Our animatic was a very crucial stage in our research and planning activity. It enabled us to form a solid base for a plot and to create a filming schedule. From our animatic we soon learned that some of the shots may have been to long and did not fit with the tempo of the music. Making the cutting rate correlate with the tempo of the music is a necessity in modern day music video production so therefore needed to be taken into consideration. This task was also very useful in helping us start to think about the areas in which to film our production. To gain the urban industrial feel we wanted to produce we decided to film in a very busy place. Therefore from our animatic we changed a few locations to Tooting. This helped us to create a stronger contrast between urban and nature.

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