Our footage in i-movie

Magazine advert analysis

In our advert we aimed to create a sense of new identity by producing an eye catching, unique image. We used our motif of green which features in all the other products to create the idea of nature combining with urban. Here is an example of our draft attempt

In this we follow the stereotypical convention of having the artists in the foreground to represent superiority. We also have them facing away from the camera to present attitude which is also a common convention. The font is eye catching and stylish which we would hope will help to sell the product to our target audience 16 - 21. The darkness and trees represents the style of music and therefore may give the audience an idea of what genre this is.

This is the final magazine advert. We decided from the draft that we weren't representing the urban side enough. We decided to have a photo of me opening the doors to almost represent urban society opening the doors to nature and new life. This is an undertone we tried to represent in our production. In the video he is in an urban environment reminiscing about summer. Our title also represents this contrast. This photo represents something unique, (the picture of the band in the forest) being brought into an everyday society. This may be something the audience can relate to and would be good selling point.

Another convention we didn't choose to follow in my product was showing the actor in the foreground of the photo. We also chose to duplicate this photo. We are using this representation to try and create a new modern identity for our product.