The name of this album is 'this is not a test'. This correlates with the stereotypical connotations of hip hop which suggest competition and superiority. Another factor of the front cover that conveys superiority is the fact there are three women standing in the background, it is almost like Missy Elliot is their leader. The bull terrier dogs and the expression on her face signify attitude this is not only the stereotypical connotation of a hip hop genre but also of rock. When viewing this we thought it was important to think about in our album cover. The colour red in the background combined with the black outfit she is wearing to give an almost angry mood. The big speakers on the army truck suggest that people are going to hear her music whether they like it or not. This again suggests superiority. The positioning of the artist is looking at the camera standing at the front of the picture. This again shows her attitude and high status.
Costume analysis
In our video we are aiming to achieve a contrast between urban and 'Summer', the title. In this idea we have used the idea of modern day youth. The stance that I am showing is to represent attitude which a common convention of an urban theme and an indie rock genre.
Music video research
When researching out music video genre we looked at several other indie/rock genre bands. Here are some comments we found that we thought would be useful when putting forward ideas about our video. (taken from the video Radiohead - no suprises and The Kooks - naive)
After looking at these youtube videos it became apparent that there were certain themes that people liked and wanted to see in a indie rock video. Using these themes we decided to design a questionnaire to gain some more information on what out target audience would expect and enjoy (ages 16 - 25).
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